
一 | AI摘要 2026芗城美好生活嘉年华启动,采用“线上种草+线下市集”模式,设50个展位并配套惠民福利。

二 | (ECNS) -- Singapore Prime Minister Lawrence Wong, speaking in Chinese, underscored the importance of bilingual education and urged families to create environments where children can enjoy the language. Wong said more than 1,000 students have benefited from expanded advanced Chinese courses this year, with about one quarter of Secondary 1 students enrolled. He cited examples of Straits Times reporter Alyssa Woo improving language fluency by immersing herself in Chinese entertainment, from TV dramas such as Pursuit of Jade to songs by Pop icon Jay Chou. “Watching dramas and listening to songs can really help with learning Chinese,” Wong said, encouraging people to find enjoyable ways to practice the language. He added that dialects remain a cultural bond, recalling watching the Teochew version of the film Dear You. Singapore and China’s national libraries will co-host an exhibition on the Four Great Classical Novels later this year. Wong stressed that Chinese has become a common language among Singapore’s Chinese community and should continue to serve as a bridge to Chinese-speaking communities worldwide. He stressed that Singapore should continue promoting Chinese as an important part of its multicultural identity and a bridge to Chinese-speaking communities around the world. (By Helen Mo & intern Liu Shuangjing)
。活动借抖音流量实现千万级曝光,赋能商户数字化转型,助推漳州消费市场提质扩容。

三 | 活动现场人头攒动 日前,“宝藏漳州·活力芗城”2026芗城区美好生活嘉年华暨跟着“闽超”促消费活动在漳州宾馆文体中心启动。活动通过“线上种草+线下市集”双向联动模式,打造一站式消费嘉年华,进一步活跃北部片区商圈经济。 本次活动由市商务局、芗城区政府指导,芗城区商务局主办。活动现场设置50个展位,展示展销美食、老字号产品和日用好物,还有便民服务体验区,配套美容美发、家电以旧换新专项惠民等服务,带来丰富的服务消费体验。为进一步拉动现场消费转化,现场还联合兴业银行发放满减福利,开展满额幸运抽奖,发放抖音生活服务周边等伴手礼。其间,乐队狂欢夜、次元宅舞盛宴、随机舞蹈等潮流文娱活动每晚轮番上演,为市民营造沉浸式的夏日消费氛围。 线上方面,活动依托抖音生活服务头部城市IP“发现宝藏小城”夏日专场,推动电商赋能实体经济。活动期间,抖音App开屏页面将向我市投放活动专属广告,并创建热点话题“#发现宝藏漳州”,邀请5位百万粉丝达人齐聚漳州,近百名漳州本地达人发布话题内容,持续加大漳州城市内容曝光。现场设置“发现宝藏漳州”专属打卡点,融合夏日主题和漳州元素,吸引众多市民游客拍照分享,带动活动热度持续攀升。与此同时,抖音生活服务还为我市提供专项流量扶持,对超40个品牌、100多家门店的优质内容进行流量推送,通过线上团购套餐、优惠券等形式,实现线上种草到线下核销的闭环。 据浪潮大数据显示,今年1至7月,我市累计网络零售额达236亿元,同比增长9.9%,其中以在线餐饮、生活服务等为代表的非实物网络零售额同比增长32.3%,成为拉动全市消费增长的重要引擎。本次活动不仅带来了实实在在的惠民福利,更借助平台的流量实现了城市品牌的千万级曝光,为本地商户数字化转型和全市消费市场提质扩容注入了新动能。下一步,市商务局将持续深化与抖音等电商平台的合作,以多元的消费场景、更优质的惠民服务、更创新的营销模式,全力推动漳州消费市场高质量发展。(漳州融媒记者 林依妮 通讯员 钟志伟 文/供图)。
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